The mass-balance approach facilitates the combination and tracking of fossil and renewable raw materials in any proportion. Due to the mass-balance process, sustainable raw materials can be added upstream in the manufacturing chain and later allocated to the end product. This provides a transparent and traceable method to identify the content of sustainable materials in the product.
Mass balancing facilitates the transition to a circular economy by reducing the use of fossil raw materials and at the same time increasing demand for sustainable alternatives. Apart from promoting the protection of the environment, this also support the sustainable transformation of companies like Jowat by enabling them to lower their CO2 emissions and minimize their dependency on limited resources.
The following video illustrates the mass-balance approach and describes it in understandable terms.
